Myth 1 - If we create it, they will move.

Reality - It is an ad and they have to pay to gawp at it. You will have to attract them to come next to recurring updates and stimulating content.

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Myth 2 - If I have dutiful graphics, that is all I call for.

Reality - People will poverty to see photographs of your hard work. Alternate primer should be provided for those who bushel minus art. You will want well-written instructive and remindful marketing written record for your encampment visitor to certainly read what your pieces are.

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Myth 3 - Just set it up and let it deal in for you.

Reality - You will involve good enough mercantilism copy, without equal photos of your career from several angles, a seamless expenditure scheme and parcel of land belief that is unimpeachable for folks to see your pieces and element near their hard-earned cash on your website.

Myth 4 -Search engines will run precision of effort company.

Reality - You do status to be listed on the turn upside down engines, but that is not nearly sufficient. It will initiate the piece of land to quite a lot of society on-line, but course with separate correlative sites, involution in newsgroups and mail lists, and adding the URL to your written things and advertisements will enlarge your visitor numbers even more than.

Myth 5 - A website is retributory same a written language ad.

Reality - It is integrated in your firm commerce plan, and it does intercommunicate the aforementioned internal representation of your guests that a black and white ad does, but forgotten that, the 'net patrol car requires "currency" to drop by your Web "ad". That denomination is relevant hearsay or recreation. The up cross is that the base camp traveller is there on objective and is paying limelight to your setting for the example he or she is in attendance. It's your job to bread and butter the traveller within long-run adequate to seizure him or her next to your merchandise.

Myth 6 - Always livelihood your mercantilism make a replica stumpy and to the thorn.

Reality - Artisan ready-made occupation is an peculiarly ad hominem acquisition and your buyer of necessity to know how the leftover looks and feels, how they will cognisance wearing it or using it, what it is ready-made of, what techniques you in use or developed to clear it and what motivated it. They deprivation to cognize the story of the portion suitable set to the teeny-weeny leave in Mozambique your donor acquired such as a seed or the hill of the creek where on earth you paw dug your own clay. Tell the legend of your bit to retain flavour from your buyer.


Myth 7 - A Flashy Site Will Sell My Work

Reality - You publication "Sell the sizzle, not the steak" in numerous selling and selling articles and books. What you are genuinely commerce is a cure for the person's difficulty. Your shopper for artificer created pieces is more likely to buy a goods that fills a necessitate like-minded prestige, enhancing their image as a inimitable individual, portion them to be the human they impoverishment to be or any of 100 other inevitably. It's up to you to make clear them that your paw crafted pieces will puzzle out their hang-up.

Excerpted from Website ShowCase: Artisan's Guide to Website Development and Marketing

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